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  • https://www.vox.com/the-goods/2020/8/18/21372510/instagram-reels-bad

    There are a million reasons why Instagram Reels feels stale to seasoned TikTok users and regular Instagrammers alike. But I think the root of the problem is this: Almost all the content is from blue checks.

    “Blue checks” is a sort-of derogatory term for people who are “verified” on social media, the caste of celebrities and aspiring celebrities and not-at-all celebrities (like journalists) for whom posting online is less a personal hobby and more like an extension of their job. I can’t just go around retweeting conspiracy theories because I’m a reporter, and famous people can’t go around liking shady Instagram comments because it’ll make national news. In short, blue checks have more to lose, so they’re nowhere near as creative or weird.

    August 18, 2020